Buying a domain name is an important first step in building a successful online business and brand identity. The right domain name will:

• Improve Your Marketing and Visibility. The right domain name allows customers an easy way to remember and find you. It's your location on the web. It's also your email address. The more descriptive and generic, the easier it is to remember. For example, a person looking for "music" would remember the domain www.music.us because it is what they are looking for and it describes the keyword search the user has in their mind entirely.
• Build Your Credibility. Using your domain for your website and personalizing your email using the domain name helps establish credibility and professionalism. For instance, an email address such as name@entrepreneur.pro is more professional than name@yahoo.com. Furthermore, a web address such as www.entrepreneur.pro is more professional than a Myspace.com free page.
• Protect Your Brand. Buy the domain name that best represents your business name and activities. Domains are very valuable online real estate that appreciate in value over time. Secure the right name and keep it out of the hands of your competitors, cybersquatters and typosquatters.You may also find many attractive domains for your business. Securing more than one helps protect your brand and increase your reach. You can easily direct as many domains as you want to a single website using a permanent 301 redirect.
• Increase Traffic. Single-word generic domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing 'www.music.us' instead of searching for the keyword "music" in the search engines. Referral traffic typically comes from links on other websites. Furthermore, it helps increase your web search ranking in Google/Yahoo/MSN since a generic domain name already contains the keyword in the URL name. Others would link to your site using your company name as the link description. i.e If your music company was called "Roussos Group" then users would link to you as Roussos Group helping you rank high for the term "Roussos Group." If your domain name was called "Music.us" then others linking to you would link to you naturally as Music.us which would contain the keyword "music" in the description thus helping search engines identify you as a site relevant to music.
• Be a Sound Investment. Similar to real estate, domain names are investments. One-word domain names increase in value on a daily basis given their scarcity and free traffic they generate via direct type-ins. A name can also become more valuable if the site is developed and marketed.