Old, traditional methods of advertising and marketing are beginning to take a new shape or some even fade away. The question remains in regards to online video. How can it be monetized? However, some of the biggest names in video have yet to fully embrace the medium as a highly effective marketing platform. The largest of them is YouTube.com, a video site Google paid $1.6 billion to buy, which has not yet shown to be able to generate significant revenues given its huge audience of 62,000,000 monthly visitors. If Google stands for innovation, why is video monetization such a difficult task? Can Google Make Money with YouTube.com? Can the Search Giant Monetize its Online User-Generated Content (UGC) Video Site?